01
AI creates a shortlist
A customer asks one question and gets a small set of businesses to consider—not a page of blue links.
AI visibility for local businesses
Be the business AI recommends. Every time.
See when ChatGPT, Gemini, and Perplexity recommend your business, who appears instead, and what to improve next.
Your first scan checks 5 real customer questions across 3 AI assistants.
One free scan - No card required
Example free scanDemo data
Your Business
San Francisco Bay Area, CA
Tracking
42%
AI visibility
+8 points
17/40
Searches appeared in
#4
Average position
3/3
Active assistants
Visibility over time
| Date | Visibility |
|---|---|
| May 2 | 24% |
| May 16 | 27% |
| May 30 | 31% |
| Jun 13 | 30% |
| Jun 27 | 35% |
| Jul 11 | 39% |
| Jul 26 | 42% |
Recent mention
2h agoBest coffee shop for a client meeting in San Francisco
Built for local businesses
Coffee shops
Restaurants
Salons
Clinics
Retailers
Home services
Why this matters
Your customers are already asking AI where to go.
Local discovery is becoming a recommendation moment. ModelTally shows whether your business makes the answer before you spend time guessing what to fix.
02
Missing means invisible
If your business is absent from that answer, the customer may never know you were an option.
03
Competitors get the attention
Every recommendation you miss is attention that goes to another local business in the same answer.
How it works
How ModelTally works
One scan turns customer questions into evidence you can act on.
Step 01
Run customer questions
We ask real buying questions across the AI assistants included in your scan.
“Best coffee shop for a client meeting in San Francisco”
Step 02
Record who appears
Every completed answer captures your mention, position, competitors, and cited sources.
Your Business appears in 17 of 40 completed answers
Step 03
Get next steps
Turn the gaps into focused updates for your website, business profile, and local listings.
Align hours and add client-meeting amenities
Free-scan preview
Explore a free scan
Start with the score, then open the exact questions, competitors, and source evidence that explain it.
YB
Your Business
San Francisco Bay Area, CA · Sample data
42%
AI visibility
+8 points
17/40
Searches appeared in
#4
Average position
3/3
Active assistants
Visibility over time
| Date | Visibility |
|---|---|
| May 2 | 24% |
| May 16 | 27% |
| May 30 | 31% |
| Jun 13 | 30% |
| Jun 27 | 35% |
| Jul 11 | 39% |
| Jul 26 | 42% |
Recent mention
2h agoBest coffee shop for a client meeting in San Francisco
- 42% AI visibility across completed answers
- 17 appearances in 40 assistant responses
- The searches, competitors, and sources behind the score
ESTIMATED OPPORTUNITY
AI visibility opportunity calculator
ModelTally estimates how many potential visits and customers could be going to competitors when AI assistants recommend them instead of your business.
Step 1
Measure local demand
Set the monthly AI search demand relevant to your business and market.
Step 2
Identify visibility gaps
Compare that demand with the share of AI answers where your business appears.
Step 3
Estimate missed opportunity
Use adjustable visit, conversion, and customer-value assumptions to see a range.
Your Business
San Francisco Bay Area, CA
AI visibility42% visible · 58% gap
- AI searches
- 1,850/month
- Visibility
- 42%
- Missed opportunities
- 1,073
Estimated monthly opportunity
Estimated missed visits
Potential customer value
Estimates are directional. Actual results vary.
How this estimate works
Relevant monthly demand × visibility gap × visit rate estimates a range of missed visits.
Estimated missed visits × conversion rate × average customer value estimates a potential customer-value range.
The 42% visibility shown here is demo data. The remaining inputs are adjustable assumptions.
SEARCHES
Which searches are sending customers somewhere else?
See the exact questions where Your Business is mentioned, which assistants include it, and where another local business gets the answer.
Visible question
“Best coffee shop near me” includes Your Business across all three assistants.
Open gap
“Best latte in San Francisco” recommends Competitor A instead.
Search visibility
Your Business
3 visible2 missing
Best coffee shop near me
MentionedQuiet coffee shop to work from in San Francisco
MentionedBest latte in San Francisco
Not mentionedNo assistant mentions
Coffee shop for a client meeting
Mentioned| Customer question | AI assistants | Your Business |
|---|---|---|
| Best coffee shop near me | | Mentioned |
| Quiet coffee shop to work from in San Francisco | | Mentioned |
| Best latte in San Francisco | No mentions | Not mentioned |
| Coffee shop for a client meeting | | Mentioned |
| Local coffee shop with pastries | No mentions | Not mentioned |
COMPETITOR INTELLIGENCE
Who is AI recommending instead of you?
Compare the same completed answers so the visibility gap is grounded in what assistants actually returned.
Latest completed scan
Competitor A
58%
Your Business
42%
Competitor visibility
Mentions across completed AI answers
Competitor A
+8 pts
Your BusinessYour business
+4 pts
Competitor B
-2 pts
Sources and evidence
See what information AI assistants are relying on.
Open the public sources attached to an answer and see where your business information is strong, inconsistent, or absent.
“Your Business offers a quiet downtown setting with Wi-Fi.”
Example answer evidence · ChatGPT · cited business website
Sources and evidence
Public information found in completed AI answers
Google Business Profile
Inconsistentgoogle.com
Hours differ from your website.
Business website
Healthyyourbusiness.com
Location, menu, and hours are clearly stated.
Yelp
Healthyyelp.com
Frequently cited for atmosphere and reviews.
Local directory
Opportunitysfdirectory.com
Competitor A appears; your business does not.
REPORTS
Know what changed—and what to do next.
Each report connects the visibility movement to the questions, assistants, and public information behind it.
- Changes since the previous completed scan
- Visibility by AI assistant
- Prioritized next steps tied to answer evidence
Methodology and trust
Real AI answers. Transparent measurement.
Consumer apps can differ because of personalization and model rollouts. ModelTally provides a repeatable benchmark from completed API answers.
01
Blind queries
Each assistant receives a fresh customer question without Your Business named in the prompt.
02
Real geo context
Questions include San Francisco Bay Area context so the answer reflects a local choice.
03
Versions recorded
Every answer records the assistant and model version used at scan time.
04
Citations shown
Source links and answer evidence stay attached to the measured result.
Pricing
Plans that match how often you want to check.
Start with one complete scan. Upgrade when you want ModelTally to recheck your customer questions on a reliable schedule.
Free
See your baseline before you commit.
$0/forever
- 1 lifetime scan
- 5 questions
- 3 assistants
- 1 business
- No credit card
Starter
Stay current with a weekly visibility check.
$29/mo
- 4 scans / month
- Weekly
- 5 questions
- 3 assistants
- 1 business
Growth
Catch shifts before they become trends.
$79/mo
- 10 scans / month
- Every 3 days
- 10 questions
- 3 assistants
- 1 business
Pro
Monitor more locations at a daily pace.
$149/mo
- 30 scans / month
- Daily
- 15 questions
- 4 assistants
- 3 businesses
Prices are in USD and paid plans are billed monthly.
FAQ
Questions about scans, credits, and visibility.
What ModelTally measures, what a credit includes, and what happens when you start, change, or cancel a plan.
What is AI visibility?
AI visibility is how often and how prominently assistants mention your business when people ask relevant questions. ModelTally tracks those mentions over time.
Which assistants does ModelTally track?
Free, Starter, and Growth scans cover ChatGPT, Gemini, and Perplexity. Pro also includes Microsoft Copilot.
How does a scan work?
A scan asks every active question across the assistants in your plan, then records mentions, position, competitors, answers, and cited sources. The whole run uses one scan credit.
What does one scan credit include?
One credit runs every active customer question across every assistant included in your plan for one business. A five-question scan across three assistants still uses one credit.
Will results match consumer AI apps?
Not exactly. APIs can differ from consumer apps because of personalization, location, conversation history, and model rollouts. Treat each scan as a consistent benchmark, not a replay of every customer's screen.
Do I need a website?
No. You can scan a business without one. A website gives assistants another source to understand and verify your business, so we recommend adding it when available.
What happens after my free scan?
Your results stay available. Upgrade only when you want fresh scans and ongoing tracking; there is no automatic charge after the free scan.
Can I change my questions?
Yes. Update the customer questions you track before a future scan. Past results remain attached to the questions used at the time.
Can I cancel anytime?
Yes. Cancel from billing settings at any time. Your paid access continues through the current billing period, and your existing results remain available afterward.
Your first scan is on us
See whether AI is sending customers to you—or someone else.
See how the assistants your customers use describe your business, who they recommend instead, and which sources shape the answer.
- No credit card required
- Setup takes minutes
- Keep your results
Start free scan
One complete scan. No trial clock.